The journey to create the brand for the new Trust Fund has been completed. The Official Brand Name is Uganda Biodiversity Fund. This will be accompanied by the slogan “For Now & the Future”. The Trustees preferred this tagline because it is short and precise and speaks to the need to have present and future actions.

The Logo is conceived to reflect a circular configuration in the middle depicting the earth. It is held together by human arms which are meant to depict protection (conservation) of the earth and the biodiversity their-in. The logo has been designed to draw attention to the middle circle (green)-the earth. Colors chosen have an environmental reference. The blue is intended to depict life in the water and the green life on earth. The logo also demonstrates security, trust, and dependability. Thanks to Real Group Africa that helped with this process and all the stakeholders that provided their honest ideas and recommendations.